Norman Chew

Norman Chew

President and Founder

Norm's passion for outfitting teams started back when he was in high school. Entering a team in the local ball hockey tournament, he wanted his team to look good so he bought a dozen black t-shirts, stenciled a silver skull logo on them and surprised his team mates with the uniforms. They didn't win many games but they looked like the best team there.

Graduating with honours from Queen's University in Mechanical engineering Norm worked as an engineer and project manager (he holds 2 US Patents for design innovation) for over a decade before returning to his passion of T-shirt and logo design.

Founding Axis Gear in 2001 he has not looked back. His unique blend of problem solving and project management coupled with his eye for design and detail will help to keep your project on time and in budget but also give it a creative touch.

In his spare time, Norm is usually out with his wife and two young children hiking and exploring nature. An expert ``no train and run a 5k`` type of runner, Norm hopes to run his first 1/2 marathon in the next year …
stay tuned.

Michelle Reid

Michelle Reid

General Manager

Michelle brings extensive retail management experience to her role as General Manager at axis gear. Previously the owner of a boutique Irish-themed clothing line, she continues to bring a blend of business focus and an eye for retail quality details when helping source products for our clients. Contact her today if you want a personalized, professional experience - just not her before her first cup of coffee.

Shannon Gale

Shannon Gale

Graphic Designer

Shannon draws from her experience working in both digital layout and apparel graphic design to provide you with the best looking printed product possible. Her keen attention to detail ensures you get the right look and feel to achieve your branding goals. She'll work tirelessly with you to make sure everything is just right.

Win Yip Toh

Win Yip Toh

Pre-press Graphics Supervisor

A graduate of OCAD in Graphic Design and with extensive retail background at Running Free. Win's passion for sports, sports apparel and design are a perfect blend in his role as pre-press and production supervisor. He takes your designs and makes sure they get translated on to the product the way you expect it.

Lola

Lola

Security Chief

Lola takes her role as Security Chief very seriously. Daily, she barks at UPS, FEDEX and PUROLATOR to let them know she's got her eye on them. If you come for a visit, be prepared to be furred up.